SourceHidden 2Hidden 3Email HeaderThank you for taking the time to complete the quiz.Your individual report is compiled in the PDF attached.Email FooterMany thanks,Sapna PierouxInnerVisions ID Brand Consultancyinnervisions-id.comPosition and VisionAvailable values for Topic 1Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. How long has your business been going?*Start-up 0-3yrs3-5 years5-10 years10 years +This field is required.What is your reputation in your industry?*We are yet to establish ourselvesWe are starting to build tractionWe are seen as well-establishedWe're the go-to or market leaderThis field is required.What is the business' annual turnover?*£0 - 50k£50k-150K£150K-500K£500K+This field is required.What is your primary business focus within the next 3-5 years? What does success look like for you?*Maintaining the business as isMore clients and/or marketsFewer, better-paying clientsTo seek investment and/or exitThis field is required.ClientAvailable values for Topic 2Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Do you know your ideal client?*I'm not clear on them quite yetYes, but I want to niche or pivotYes, but I want to grow my reachI'm super-clear on my ideal clientThis field is required.How and why do your clients mainly find you? (Pick one)*Great online/offline marketingVery niche or choice is limitedReferrals from existing clientsPartnerships with organisationsThis field is required.What is the most important aspect of brand to potential clients?*Product/services that deliverGreat reputation and reviewsA distinctive, consistent imageI honestly can't decide!This field is required.Brand and BrandingAvailable values for Topic 3Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. How does your brand make you feel?*It feels dated, tired and/or is embarrassingOur lack of real brand is a barrier to growthIt's OK, but probably could be improved onProud! It represents our business for usThis field is required.How do you think your brand makes potential clients feel?*I think it might actually be putting people offNot sure they'd notice it at all to be honestI like it, I hadn't considered their feelings!We know the brand attracts our ideal clientsThis field is required.Where do you think you are in your brand journey?*I have no brand and need oneI need to evolve my existing brandingI am looking for a complete rebrandI'm happy but might welcome a reviewThis field is required.Would you consider yourself open to having constructive (free!) feedback about your current branding?*I don't have any yetNot ready for that!Maybe, (be kind!)Absolutely, yes!This field is required.Final Details*One final step before we email you through your PDF report which includes: Your score... Your key areas of improvement Quick suggestions to improve each key areaYour personalised report will be emailed to you along with relevant tips supporting your score. View our Privacy Policy * Last * * Phone * This field is required.Identify the lowest topic numberDo not edit me. Showing the {N} lowest Key Areas of Improvement LOWEST(N) ~> LOWEST(2) HIGHEST(N) ~> HIGHEST(2) AND Check to is Total number of Highest / Lowest keys wanted to show on Appearance tab OR: use MIN / MAX and check to is Identify the lowest topic number on Appearance tab Topic 1 GapDo not edit me. Topic 2 GapDo not edit me.Topic 3 GapDo not edit me. Topic 1 Yes Most ImportantDo not edit me Topic 2 Yes Most ImportantDo not edit me.Topic 3 Yes Most ImportantDo not edit me General Feedback text for Overall score of 0-33%From your self-identified score, it appears you are struggling or frustrated with most aspects of your brand, and could really use some help.Read on to discover where some support will push things to the next level and enable you to boss your brand.General Feedback text for Overall score of 34-66%From your self-identified score, it appears you are feeling OK about your brand and it's ticking several boxes, but perhaps could still do with some improvement.You may be unsure what a transformation would look like and what difference it could make for your business.Read on to discover where some support will push things to the next level and enable you to truly stand out in your industry and boss your brand.General Feedback text for Overall score of 67-100%From your self-identified score, you seem pretty happy with your brand and branding. It is working for you and reaping tangible benefits. Well done!But beware of brand complacency - keep an eye on whether it's still working as your business evolves and the market around you changes,Read on to discover where some support will push things to the next level, when you're ready, and enable you to really boss your brand into the future. Topic 1 Key Area of ImprovementPosition and VisionYou need a strong vision for your business and connect on an emotional level with potential clients if you want true brand clarity and stand out to scale faster.This means doing some insightful work to find out what your business and brand aspirations are.We give our clients one simple 'FAB' exercise that really opens their eyes to how powerful their brand can be:Which Five Aspirational Brands (or FABs) do you aspire your business to be more like?This is not an exercise asking you 'what does the brand look like'? It goes far deeper than that - it's about how the brand feels.Think about which brands which make you think: "One day I would really like our company to be considered in the same way as they are".TIP: If you only look within your industry, you risk creating a derivative or 'me-too' brand. We encourage you to look wider - that's where you'll find the fresh thinking!Think about brands you admire and aspire to be like in terms of reputation, customer service, quality, loyalty, experience, messaging, what they stand for... and how these brands make you feel as a consumer might.If you have a business partner get them involved in choosing the five brands.Really locking down your FABs will help you build a brand and vision that truly connects with people on a much deeper level. Topic 2 Key Area of ImprovementClientLooks like you are having trouble with this key topic area. Don't worry, you're not alone. When we work with our clients we do some really deep work around the Company and Customer Vision. The standard questions are who are the people that you really want to help? What are their problems that you can help solve and how can you solve them?But then think deeper. The big questions for us are:Why would they choose to work with you over your competitors?What are they going to be saying about you to their family, associates or friends?What does the company want to be known for, even famous for? What will your reputation be?Why would they recommend you and queue around the block to work with you?What is the transformation your company brings to their lives? (it's not just about what you sell - it's how they feel after!)These big questions will start to build a picture, not only of your ideal client but of how you should position yourself to attract them. Topic 3 Key Area of ImprovementBrand and BrandingAs your business evolves, your brand and branding should not just keep up but show the way forward.Your brand incorporates the entire customer experience. We're talking everything from your social media, advertising, website navigation, brochure, online and offline interactions, purchasing, packaging, booking forms, workbooks, customer service - and your branding.Your branding is your brand promise made tangible and includes your company name and strapline through to your brand and company vision, customer vision, brand values, brand personality, brand voice, logo, brand colours, fonts and imagery.We recommend that any brand creation or rebrand should last you three to five years. That's time to not just see your ROI but to build consistency. Consistency is key to building recognition within your potential customers, and recognition is the precursor to 'know, like and trust'.Here are some tips to help keep your brand working for your business both now and into the future;Schedule an annual brand assessment to keep your branding and brand assets on trackDon't change anything without a strategy or reason - one strategy may be a brand evolution to tweak and update and existing brand...or a complete brand overhaul and rebrand.Don’t try to do it all yourself - it is so hard to do this objectvely! Ask your team, trusted clients - or give us a call for a professional opinion. Call to ActionTake the first step towards a standout brand by booking a FREE Brand Clarity Call with me.During the call we'll go over your answers from today and dive deeper into your business to discuss how we can create a brand that truly connects with your ideal clients.P.S. If you want more of an insight into the power of brand, get the free sample of my book. Topic 1 Detailed Text for 0-33%dTopic 1 Detailed Text for 34-66%dTopic 1 Detailed Text for 67-100%dTopic 2 Detailed Text for 0-33%Topic 2 Detailed Text for 34-66%Topic 2 Detailed Text for 67-100%Topic 3 Detailed Text for 0-33%dTopic 3 Detailed Text for 34-66%dTopic 3 Detailed Text for 67-100%dTopic 1 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic. Topic 2 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 3 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic. TestimonialsTestimonial 1These testimonials - deleteTestimonial 2These testimonials - deleteOverall Total NumberAdd in ALL questions below. This will simply add up all questions and give a total number of points for all. Overall Current PercentageCreation note: Change "40" to the number of total points available in this quiz. E.g. Total of 6 questions is 4x6 = "24". Total of 8 questions is 4x8 = "32". etc All topics have 100% scored - MessageDont change Label Final score is LowDo not edit me. Final score is MediumDo not edit me. Final score is HighDo not edit me. Key Area(s) of Improvement Title