Does your Brand mean Business?

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Position and Vision

Available values for Topic 1

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

How long has your business been going?*

Start-up 0-3yrs
3-5 years
5-10 years
10 years +

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What is your reputation in your industry?*

We are yet to establish ourselves
We are starting to build traction
We are seen as well-established
We're the go-to or market leader

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What is the business' annual turnover?*

£0 - 50k
£50k-150K
£150K-500K
£500K+

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What is your primary business focus within the next 3-5 years? What does success look like for you?*

Maintaining the business as is
More clients and/or markets
Fewer, better-paying clients
To seek investment and/or exit

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Client

Available values for Topic 2

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Do you know your ideal client?*

I'm not clear on them quite yet
Yes, but I want to niche or pivot
Yes, but I want to grow my reach
I'm super-clear on my ideal client

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How and why do your clients mainly find you? (Pick one)*

Great online/offline marketing
Very niche or choice is limited
Referrals from existing clients
Partnerships with organisations

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What is the most important aspect of brand to potential clients?*

Product/services that deliver
Great reputation and reviews
A distinctive, consistent image
I honestly can't decide!

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Brand and Branding

Available values for Topic 3

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

How does your brand make you feel?*

It feels dated, tired and/or is embarrassing
Our lack of real brand is a barrier to growth
It's OK, but probably could be improved on
Proud! It represents our business for us

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How do you think your brand makes potential clients feel?*

I think it might actually be putting people off
Not sure they'd notice it at all to be honest
I like it, I hadn't considered their feelings!
We know the brand attracts our ideal clients

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Where do you think you are in your brand journey?*

I have no brand and need one
I need to evolve my existing branding
I am looking for a complete rebrand
I'm happy but might welcome a review

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Would you consider yourself open to having constructive (free!) feedback about your current branding?*

I don't have any yet
Not ready for that!
Maybe, (be kind!)
Absolutely, yes!

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Final Details*

One final step before we email you through your PDF report which includes:

Your score...
Your key areas of improvement
Quick suggestions to improve each key area

Your personalised report will be emailed to you along with relevant tips supporting your score. View our Privacy Policy

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Topic 1 Gap

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Topic 1 Yes Most Important

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Topic 2 Yes Most Important

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Topic 3 Yes Most Important

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Topic 1 Key Area of Improvement

Position and VisionYou need a strong vision for your business and connect on an emotional level with potential clients if you want true brand clarity and stand out to scale faster.This means doing some insightful work to find out what your business and brand aspirations are.We give our clients one simple 'FAB' exercise that really opens their eyes to how powerful their brand can be:<ul><li>Which Five Aspirational Brands (or FABs) do you aspire your business to be more like?</li></ul>This is not an exercise asking you 'what does the brand look like'? It goes far deeper than that - it's about how the brand feels.Think about which brands which make you think: "One day I would really like our company to be considered in the same way as they are".TIP: If you only look within your industry, you risk creating a derivative or 'me-too' brand. We encourage you to look wider - that's where you'll find the fresh thinking!Think about brands you admire and aspire to be like in terms of reputation, customer service, quality, loyalty, experience, messaging, what they stand for... and how these brands make you feel as a consumer might.If you have a business partner get them involved in choosing the five brands.Really locking down your FABs will help you build a brand and vision that truly connects with people on a much deeper level.

Topic 2 Key Area of Improvement

ClientLooks like you are having trouble with this key topic area. Don't worry, you're not alone. When we work with our clients we do some really deep work around the Company and Customer Vision. The standard questions are who are the people that you really want to help? What are their problems that you can help solve and how can you solve them?But then think deeper. The big questions for us are:<ul><li>Why would they choose to work with you over your competitors?</li><li>What are they going to be saying about you to their family, associates or friends?</li><li>What does the company want to be known for, even famous for? What will your reputation be?</li><li>Why would they recommend you and queue around the block to work with you?</li><li>What is the transformation your company brings to their lives? (it's not just about what you sell - it's how they feel after!)</li><li>These big questions will start to build a picture, not only of your ideal client but of how you should position yourself to attract them. </li></ul>

Topic 3 Key Area of Improvement

Brand and BrandingAs your business evolves, your brand and branding should not just keep up but show the way forward.Your brand incorporates the entire customer experience. We're talking everything from your social media, advertising, website navigation, brochure, online and offline interactions, purchasing, packaging, booking forms, workbooks, customer service - and your branding.Your branding is your brand promise made tangible and includes your company name and strapline through to your brand and company vision, customer vision, brand values, brand personality, brand voice, logo, brand colours, fonts and imagery.We recommend that any brand creation or rebrand should last you three to five years. That's time to not just see your ROI but to build consistency. Consistency is key to building recognition within your potential customers, and recognition is the precursor to 'know, like and trust'.Here are some tips to help keep your brand working for your business both now and into the future;<ul><li>Schedule an annual brand assessment to keep your branding and brand assets on track</li><li>Don't change anything without a strategy or reason - one strategy may be a brand evolution to tweak and update and existing brand...or a complete brand overhaul and rebrand.</li><li>Don’t try to do it all yourself - it is so hard to do this objectvely! Ask your team, trusted clients - or give us a call for a professional opinion. </li></ul>

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Topic 2 Detailed Text for 0-33%

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Topic 3 Detailed Text for 0-33%

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Topic 1 %

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Testimonials

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Overall Current Percentage

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Key Area(s) of Improvement Title